This International Women’s Day, come and declare: ‘NO PERIOD SHAME HERE’

Our new lockdown-friendly IWD campaign is about taking down patriarchal period shame, and raising vital pounds for the pad fund too.

Periods have long been shrouded in secrecy – swept under the metaphorical and collective carpet, not deemed appropriate for polite conversation, and as a result, turned into a source of shame. To tackle this, and to mark this year’s International Women’s Day on 8th March, we’re launching our ‘No Shame Here’ campaign.

“Not being able to talk about periods is a massive issue, for individuals and for all of us collectively as society,” says Gabby Edlin, Bloody Good Period’s founder and CEO. “If people feel so ashamed of menstruation that they can’t talk about it, they can’t access the support and information they need. They don’t know when something is wrong. They feel excluded for something that is completely normal and natural. That’s just not acceptable in 2021.”

The ‘No Shame Here’ campaign will encourage supporters to start period conversations and celebrate a lack of menstrual shame – for example, by not hiding away period products, or not shying away from menstruation as a topic of conversation. “Periods can be private of course, but never a source of shame,” says Gabby. “We want to encourage people to reject the shame that has been built up by advertising, by big manufacturers of period products with even bigger advertising budgets, and by a structurally sexist society.” The social media campaign will ask people to share and celebrate ‘no shame’ and if they can, to donate to help the charity continue getting period products to everyone who needs them.